HAYWARD//MAYOR 2014 | Hayward Councilmember Francisco Zermeño had a surprising announcement Monday afternoon. He’s running for mayor in 2014.
Zermeño’s announcement was unexpected considering that little talk has been heard of him eyeing the mayor’s seat belonging to Michael Sweeney. In a lengthy announcement today on Facebook, he laid out his plans for the June 2014 race.
Known for his trademark slogan, “Hayward On,” and his online posting touting the benefits of “localnomics,” his announcement showed the same enthusiasm for a creating a “strong local economy” in Hayward.
“To accomplish this Vibrant Hayward Economy, I will work to guide individuals interested in pursuing their dreams of having a small, medium, or large business in our City,” said Zermeno, “I will do this aggressively, because it will begin to fill the empty properties throughout our City, thus realizing the potential of underutilized storefronts. This can be done by working with, among other things, our Economic Development Plan and Congressman Eric Swalwell’s ‘Main Street Revival Act’. That in turn will bring new, good paying jobs for our Youth and for our Unemployed.”
Zermeño won re-election last year, but barely beat out former Councilmember Olden Henson for the last open slot on the City Council. Zermeño finished fourth, garnering 15.58 percent of the vote during the primary that also re-elected Councilmember Barbara Halliday and added Al Mendall and Greg Jones.
There are no official competitors as of yet, but Councilmember Mark Salinas is another name long rumored to be eyeing the mayor’s office in a city that boasts the East Bay’s largest bloc of Latinos with over 40 percent of Hayward’s population. Henson, a long-time former council member, has also shown interest in running for the city’s top job.
Mayor Michael Sweeney was contacted for comment but has not responded at this time but according to sources Sweeney is uncertain about running for re-election for a third time. In 2010, he ran virtually unopposed and received over 98 percent of the vote.
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I started a new business in Hayward this year. Tried to get his help to expand into some unused city open space (that I'm still working on). He was interested until he found out that it was complicated and not a slam-dunk. Left me just like that and offered up phone numbers for other people, but no real assistance, so this is sloganeering and not much else in my book. I was also told that he campaigned as being against “the loop” and promptly voted for it soon after getting elected.
Slippery guy.
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I think it will be very hard to beat Zermeño. He is a leader, positive and determined to add some new ideas to Hayward. I think he ran twice for councilman but it was always close because he had to race against the same members over. Hayward doesnt like change, same mayor for over 20 years?? At least he was determined to keep going for city councilman. “barely won” again he was against Barbara and Olsen who has been there forever and Greg Jones who had money and empty lots to put signs up. He ran against some big names, not like Salinas who was the only candidate with at least some higher form of education.
His store was open for over 25 years! I used to go there as a kid. The business didnt fail, just hard to keep up with redbox and Netflix. He also has a translation business, true?
As an educator, I hope Zermeño has some good and solid ideas in how to help our schools. But now I say Vote Zermeño!
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Not much in the way of leadership. Can't think of a single serious issue Zermeno has lead on including those related to economic development. Believe he owned a video rental place for a while. It failed. Likable, funny guy, but barely got elected to council after several attempts. No depth, no vision, no ideas, no smarts, just empty words. Anyone, with only a minimal effort, could beat this guy easily.
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Zermeno Macho???
That is a barrel of laughs
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Macho? I don' think so.
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Now that's something to think about.
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Sweeney not being Mayor, I don't know what he'd do if he wasn't in some elected office. Someone mentioned the Superintendent's job. That might be something he'd be interested in. What's the Teacher's Union think of that? More important, what would the broader community think of that?
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Thank God someone else in Hayward has the initiative to run for mayor. The fact that Sweeney is the only one who ran the last time is what we the people should be ashamed of. At least Zermeno is a positive Hayward loving guy who wants to make it better. You people don't seem to have much to offer feeding your egos with blaming and complaining.
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What Hayward needs is Ralph “The Macho Man” Farias to run for mayor. We'll only be able to see his eye when he's sitting in his council seat, but so what?
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If Zermeno is running I can't imagine his friend the mayor is running again. Sweeney should become superintendent since he seems to have all the best ideas for the school district. Not!
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Greg Jones is a nerdy adulterer and liar who shouldn't even be on the City Council.
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Like who? Jones?
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Is this the best Hayward can come up with. Nip it in the bud and find someone who is genuine and not wanting a career in politics.
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Zermeno lacks strong leadership skills while Mark Salinas is arrogant and thinks he knows everything and everyone. Zermeno is more likable than Salinas, and Salinas seems self-obsessed. Hopefully, Sweeny will continue or a new leader will surface.
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Not sure what Zermeno thinks name-dropping Swalwell will accomplish. Swalwell got crushed in Hayward and will again. He should be sticking by Ellen Corbett, who is already throwing fundraisers, according to her website
http://corbettforcongress2014.com
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I like Francisco, but he's not mayoral material. Not even close!
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If you don't live in Hayward why do you care what happens here? Every city has their challenges. Keep your negative comments to yourselves.
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Moreau high school is a Hayward school.
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Hayward Mayor is elected separately for council.
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Don't the residents of Hayward merely elect council members and then the council members select one of themselves to be the mayor? Isn't he really just announcing a bid for reelection with the hope of being appointed mayor?
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What about the horrible schools of Hayward?
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“Hayward On” “Shop Hayward” and “Eric Stall'well” all a curse – this man is a sychophant. Hayward needs a really central farmer's market and good leaders who don't quote arrogant newbie upstarts! HA
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I thought his slogan was “Viva Hayward” or some shit like dat.
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Councilman Zermeno has A LOT of work to do, that's for sure!
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“To accomplish this Vibrant Hayward Economy, I will work to guide individuals interested in pursuing their dreams of having a small, medium, or large business in our City,” said Zermeno, “I will do this aggressively, because it will begin to fill the empty properties throughout our City, thus realizing the potential of underutilized storefronts. This can be done by working with, among other things, our Economic Development Plan and Congressman Eric Swalwell’s ‘Main Street Revival Act’. That in turn will bring new, good paying jobs for our Youth and for our Unemployed.”
Once again, another politician with feel good phrases but no REAL plan. Easier said then done. Nothing about Hayward is attractive for a good business to come there and set-up shop, especially small and medium size – the process of starting a business for one is ridiculous. Hayward is not an attractive city to gain non-Hayward resident business. “Shop Hayward” failed – anyone that says its doing well is comparing it to…before the campaign to “Shop Hayward.”
The ‘Main Street Revival Act’ is more feel-good politician crap – Eric Swalwell first came to Hayward to get boots for the rodeo parade last year, no doubt, at the most famous boot shop in Hayward, the Cobblers. Main Street's revival act has taken to long – get real people, dont set such high standards.
If Mr. Zermeno sounded more like a resident of Hayward, pissed off, and not a politician, he may win.
What real business experience does Zermeno bring anyway?
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