Halliday Becomes Third Sitting Council Member To Run For Hayward Mayor

Hayward council members planning a run for mayor include, encircled, Mark Salinas, Francisco Zermeno and Barbara Halliday. Mayor Michael Sweeney, center, will not seek re-election, while Councilmember Al Mendall said last week he has no interest in running.


HAYWARD//MAYOR/2014 ELECTION | As opposed to her fellow council members who took very little time announcing their intentions to replace Mayor Michael Sweeney next year in the mayor’s office, Councilmember Barbara Halliday said she needed some time to think it through. Times up. She’s in, boys.

On Tuesday, Halliday officially announced her run for mayor in the at-large June 2014 election. “I am pleased and excited to enter the race for Mayor,” said Halliday. “As a Council Member for the past nine years and a longtime community volunteer, I have the experience, knowledge, and track record needed to lead the city forward, to improve public safety, keep our budget balanced, protect our environment, improve our schools, and continue to revitalize our downtown.”

She joins fellow Councilmembers Francisco Zermeno and Mark Salinas in the race. Zermeno threw his hat in the ring last May, while Salinas waited roughly 24 hours after Sweeney announced last month he would not seek re-election.

Halliday says she also plans to focus her campaign around Hayward’s youth. In a statement Tuesday, she offered a helping hand to the beleaguered Hayward Unified School District, whose low student scores rank as one of the lowest in Alameda County. In many ways, the school district’s poor performance over the past few years has been mentioned by many as an impediment to the city’s revival.

Such an emphasis on education by Halliday is a bold move against what is perceived as her opponent’s strength. Both Zermeno and Salinas are long-time college professors in Hayward.