Joe Tuman announcing his candidacy for
Oakland mayor last summer.
ELECTION 2014 | OAKLAND | MAYOR | Give Oakland mayoral candidate Joe Tuman credit for looking voters straight in the eye. His first campaign video, posted Thursday afternoon, features Tuman making his case for change in Oakland as the camera tightly frames his face. There is absolutely no room for anything but reading the human face’s innate honesty in such tight quarters and Tuman pulls it off. If he didn’t they probably would have canned the video or added cutaways to hide any slight poker tells in Tuman’s eyes and head movements.
In the video, shown below, Tuman makes the case that change “does not come from inside City Hall, but from outside.” He adds, Oakland’s renaissance will come from creating jobs, supporting small business and greater funding for public safety and roads. More provocatively, he says, “This is the only way Oakland moves away from being a Detroit of the West and again join cities around the Bay Area in being healthy and productive economically and feeling safe for the people who live here.”