Hayward Councilmember Mark Salinas also ran
for mayor in 2014, finishing second.

Hayward Councilmember Mark Salinas made the ultimate political campaign gamble in 2014 when he eschewed likely re-election to the City Council for a run for mayor. His wager, though, came up short. But, after recapturing his council seat last year, Salinas announced Thursday that he is launching another run for Hayward mayor.

“I’ve learned one indelible truth about our city: we’re resourceful and together we are committed to making Hayward better. Today, neighborhoods are standing with each other and we’re looking straight ahead to the future,” Salinas wrote in an email to supporters and on social media.

“We’re enthusiastic about our city’s growth, we’re hopeful for Hayward’s economic prospects, and what’s on the horizon is potentially our city’s best years. We cannot miss this opportunity to elect a Mayor who is enthusiastic and motivated to make Hayward the best possible place for families. I am that candidate.”

Also: If you kept tabs on the East Bay Candidates List, you already knew Mark Salinas was showing interest in the Hayward mayoral race. Click here to see how other races are shaping up.

As a native Hayward resident, Salinas suggested the city currently lacks a perspective on its future.
“I am running for Mayor because Hayward needs a Mayor who represents what Hayward is today and who represents what Hayward can be in the future. We need to plan for the next two generations and make their success not by accident but by purpose. Hayward deserves a Mayor who will do whatever it takes to make our city the place for innovation, entrepreneurialism, and jobs,” Salinas wrote.

“Hayward is a city of families, and we deserve a Mayor who will ensure strong neighborhoods, safe neighborhoods, and neighborhoods where all families can plan to spend the rest of their lives. Today we stand looking at the future with so many possibilities on the horizon. We can’t let this opportunity with so many possibilities get away from us.”

Hayward Mayor Barbara Halliday is expected to seek re-election next year, and, in fact, her campaign recently held a fundraiser. The 2014 mayoral race included three sitting councilmembers–Halliday, Salinas, and Francisco Zermeno.

The surprisingly moribund race to replace long-time Mayor Michael Sweeney was won by Halliday with 38 percent of the vote, followed by Salinas with a respectable 31 percent. Salinas later sought an appointment to fill the last two years of Halliday’s council term, but the pick went to Elisa Marquez. Salinas was elected last year to City Council, winning the second at-large available seat on the council, and just a few votes short of finishing first. He was first elected to the council in 2010.