Hayward's new marketing campaign:Simple, green and straightforwardHAYWARD CITY COUNCIL | When Frank Holland, Hayward’s community relations officer, pored over the city’s host of marketing materials, he found it lacked a cohesive look and message. “Visually, there is an extraordinary level of fragmentation,” said Holland.Over the years, Hayward has described itself as the “Heart of the … Continue reading Hayward is hoping to market its way to prosperity with rebranding →