Morgan Stanley postpones social media effort in Oakland following protests

OAKLAND | FERGUSON | Morgan Stanley and the Alameda County Community Food Bank had planned to promote through Twitter the financial institution’s program to help provide children in Oakland with health screenings and better nutrition.

However, scenes of protesters in the downtown Oakland Monday night upset over the shooting of Missouri teen Michael Brown gave Morgan Stanley pause. The program called Healthy Oakland is part of similar efforts in Chicago and Newark, N.J.

The company postponed a series of tweets promoting Healthy Oakland planned for Tuesday because of the protests that included hundreds of people marching through the streets before commandeering a portion of the MacArthur Freeway.

Morgan Stanley says it plans to revisit the promotion possibly next week. Social media users were to be encouraged to retweet posts such as “In 6 months, #HealthyCities served 42k meals in Oakland. We’re working to #Fighthunger. Will you?”

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