New Pamela Price radio ad: ‘Vote as if your life depends on it’; new IE emerges opposing Price

IE backed by San Jose, L.A. police unions was formed last Monday

A new radio ad from the campaign of Alameda County District Attorney candidate Pamela Price hit the airwaves today featuring civil rights activist Shaun King, along with a battery of stinging attacks against incumbent DA Nancy O’Malley.

**UPDATE BELOW**

The minute-long spot contains the use of stark, if not, violent language and imagery. “Think your vote for Alameda County District Attorney doesn’t matter?” says King. “You’re dead wrong.”

King later describes the 16-year-old pregnant girl killed by two Fremont police officers last year as being “gunned down.”

After the incident, O’Malley’s campaign accepted a large contribution from the Fremont police union, which as been a big Price talking point since March. King says in the ad, “District Attorney Nancy O’Malley took a $10,000 campaign contribution from the killer cops and then set them free.”

Price also does not mince words in the radio ad below, exhorting listeners to “Vote as if your life depends on it, because it does.”

Over the course of this race, Price has primary run an aggresive campaign, while O’Malley has chosen to focus solely on her record as DA. There were signs this week that O’Malley’s campaign is becoming more inclined to fight back. An O’Malley campaign mailer this week called Price the “wrong choice for district attorney.

However, outside interests may be preparing to launch a negative assault against Price. Last Monday, an Independent Expenditure Committee was created to oppose Price’s campaign, according to finance records.

“Californians United for Safe Neighborhoods and Schools opposing Pamela Price for District Attorney 2018” is backed by the San Jose Police Officers Association and the Los Angeles Police Protective League, according to the filings. As of Friday, the IE is seeded with $4,500, split among four donors.

UPDATE:

Campaign finances reports filed late Friday show the San Jose and Los Angeles police unions each contribution $5,000 to the IE, bringing the total amount given to $14,500.

A separate filing, however, shows the IE has already spent more than $139,000, that inlcudes $20,000 for polling and $120,000 for two mailers. One of the mailers arrived in some Alameda Count mailboxes on Saturday. Price POA attack ad.jpg


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